The logodesignprocess.

Seven steps, from your first questionnaire to your final files. This is how every project runs.

A hand sketching initial logo concepts on paper with a pencil, surrounded by design tools.
01

Reviewing the questionnaire

Where we get to know you and your brand.

You answer a short questionnaire about your business. We read it for your goals, your audience and the look you have in mind, and use it to set the creative direction.

A client's logo design brief being reviewed
02

Research and brainstorming

Setting the foundation with insight.

We study your industry, your competitors and the visual space around you, to find where your brand can stand apart.

A logo design mood board
03

Sketching

Where ideas start to take shape.

We sketch the first concepts, exploring different styles, symbols and layouts.

Sketched logo ideas
04

Refinement and concept development

Focusing on the strongest ideas.

A few directions are selected and refined for balance, versatility and clarity.

A logo concept being refined
05

Review and revisions

Your feedback shapes the final design.

We present the concepts with the thinking behind them, then adjust the design based on your feedback.

Designer and client reviewing a logo together
06

Final delivery

Your new identity, ready to use.

You receive your final files for digital and print, including color, black-and-white and icon-only versions.

The finished Thunder Horse logo in black and white
Thunder Horse brand identity mockups on packaging, clothing tags and a mobile screen
07

Application and support

After delivery, we are still here.

The work does not stop when the files are sent. We stay available for whatever your brand needs next.

Let's collaborate.

Tell us about your company, and we will recommend the right package.

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