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Logistics Brand Identity Design: XOVA Case Study

Concept project · Brand identity · 2026

xova

Know where it is. Freight tracking, in plain words.

Industry
Logistics software
Scope
Strategy, identity, product UI, motion
Studio
LogoFarmers
XOVA hero: Know where it is. The tracking app shows Arriving today 14:20, a pink alert says a shipment needs you, and shipments travel on 28 degree lanes.
01
The challenge

Shippers don’t lack data. They lack one calm answer.

The insight

Delays are normal. Not knowing is the problem.

XOVA logo on ink beside an operations lead on the phone, with the line: Xova is the calm way to know where every shipment is.
02
The mark

A shipment in motion, cut to the point.

Labelled construction of the XOVA mark: one circle, a 62 and a 28 degree cut on a 45 degree axis, and the block on the top and side tangents. XOVA logo system: primary on ink, stacked on volt, one colour, app icons and clear space.
03
Identity system

Pink when it needs you. Volt when it lands.

XOVA palette: Volt for arrival and Signal Pink for exceptions, on Ink, Paper and Stone, with the 60, 22, 12, 4, 2 usage ratio. Inter Tight for statements and interface, JetBrains Mono for times and codes, and the voice: plain, calm, specific.
04
Graphic language and motion

The 28° cut becomes the route.

05
Product

One screen. One answer.

XOVA website hero on a laptop: Know where it is, with a live tracking card, plus the mobile site and a feature section.
06
In the world

Tracked by xova.

A warehouse worker in a plain hi-vis vest checks XOVA on his phone, beside an XOVA arrivals board at the loading dock. Tracked by xova kit: truck decal, box sticker, shipping label, container seal tag, dock display and staff ID card. Billboard reading Arriving today, a customer scanning a box sticker, a container seal tag and a truck decal. XOVA on a phone, on a laptop dashboard and on business cards. XOVA letterhead, business cards and envelope.
07
Social

A feed that reads like a status board.

Instagram profile, post and story, LinkedIn cover and the three content pillars. Eight XOVA social posts, each answering one question.
Quiet system. One clear signal. The deliverables list and credits for the XOVA concept by LogoFarmers.
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