Thunder Horse is a brand that encapsulates the raw, unstoppable energy and unrelenting power of those who live life at full throttle. It’s designed for individuals who are driven to excel, pushing boundaries and reaching new heights in every pursuit. This branding project focused on building a bold, memorable identity for Thunder Horse, positioning it as more than just an energy drink—it’s a symbol of strength, speed, and resilience. Every element of the design reflects the brand’s core values: from the powerful iconography that merges the horse and lightning bolt to the high-contrast, minimalist aesthetic that speaks to modern energy. Thunder Horse is not just a drink; it’s a source of motivation and empowerment for those ready to take on any challenge with vigor and intensity.

Industry
Drinks & beverages
Location
United States
Company Size
50+ Employees
What We did
-Logo Design
-Brand Identity
-Brand Application

Logo Concept

A bold fusion of power and energy, the Thunder Horse logo combines a lightning bolt with a horse silhouette, symbolizing strength and speed. Its minimalist, geometric design ensures versatility and modern appeal, making it perfect for an active, urban audience. The black-and-white palette adds to its sleek, timeless aesthetic, allowing it to stand out across all branding platforms.

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