You’ve hired a professional logo designer, and now it’s your turn to review the first set of concepts. But how do you give helpful feedback if you’re not a designer? What if you know something feels “off” but you can’t explain it?
Great feedback doesn’t require design expertise—just clarity, honesty, and a few helpful tips. Here’s how to make the most of your collaboration and get a logo you love.
1. Start with What You Like
Before diving into critiques, tell your designer what works. Do you like the color palette? The overall style? A specific shape or typeface?
Why it matters:
Positive feedback helps the designer know what direction to keep exploring.
It keeps the conversation constructive.
2. Be Specific, Not Vague
Instead of saying “I don’t like it,” try to explain why. Use phrases like:
“The font feels too playful for our industry.”
“I’d prefer a more modern, cleaner look.”
“The icon reminds me of another brand.”
Tip: Focus on how the design aligns (or doesn’t align) with your brand’s personality.
3. Refer Back to the Original Brief
Remember the goals you set at the beginning. Does the logo reflect your:
Target audience?
Brand values?
Industry positioning?
Why this helps: It brings objectivity into the feedback instead of personal taste alone.
4. Ask Questions Instead of Making Demands
Avoid telling the designer exactly what to do. Instead, ask:
“What was the idea behind this icon?”
“Can we explore a version with fewer details?”
“Is there a reason you chose this font style?”
This opens the door to creative collaboration and leads to better results.
5. Don’t Involve Too Many Voices
Getting opinions from 5 different people can create confusion. Try to:
Limit the feedback to key decision-makers
Focus on what aligns with your brand—not just personal preferences
Remember: A logo isn’t meant to please everyone. It should connect with your audience.
6. Group Your Feedback
Avoid sending scattered comments over multiple emails. Organize your notes by:
What’s working
What needs changes
Questions or suggestions
This makes it easier for your designer to understand your thoughts and act on them efficiently.
Final Thoughts: Good Feedback Leads to Great Design
You don’t need to speak “design language” to give great feedback. Just focus on being clear, brand-aligned, and collaborative.
At LogoFarmer’s Studio, we guide you through every step and make the process smooth, creative, and enjoyable.
👉 Ready to design a logo together? Let’s start your project
