Before a great logo comes to life, everything starts with brainstorming — a moment when creativity is allowed to flow freely.
At LogoFarmer’s Studio, brainstorming is a crucial part of how we create logos that are both original and meaningful. It’s about thinking wide before designing smart.
Here’s how you can brainstorm creative logo ideas more effectively:
1. Understand the Brand First
Before I ever sketch a line, I dive into understanding the brand deeply:
What does the brand stand for?
Who is the target audience?
What emotions should the logo trigger?
Are there any key symbols or ideas tied to the brand’s story?
Tip: I often write down a list of words that capture the brand’s character — words like bold, innovative, elegant, or adventurous. This quick list becomes the first spark for visual ideas.
2. Start With Mind Mapping
One technique I love using during brainstorming is mind mapping.
It’s simple: I put the brand name or a key concept in the center of a page, and branch out related words, images, feelings, and ideas.
No idea is too wild at this stage — sometimes the best logos are born from unexpected connections.
Tip: Spend 10–15 minutes on free-flow mapping before narrowing your focus.
3. Create Quick Sketches
After mind mapping, I immediately jump into quick, messy sketches.
The goal isn’t perfection — it’s about exploring shapes, symbols, and letterforms rapidly.
I usually aim for 20–30 tiny thumbnail sketches in one sitting. Some will be rough, some strange — but that’s exactly where creativity lives.
Tip: Don’t erase or judge. Just fill the page with ideas. You can refine later.
4. Build a Mood Board
Visual references can unlock new creative angles.
I often build a quick mood board filled with colors, typography, photos, and styles that match the brand’s energy.
You can use Pinterest, Behance, or even a collage of screenshots.
Mood boards give you visual fuel and help you stay aligned with the brand’s personality.
5. Combine and Refine
The real magic happens when I start combining sketches and ideas:
A symbol from one sketch paired with a font style from the mood board.
A layout idea from another combined with a new twist.
Brainstorming isn’t about finding one perfect idea — it’s about layering small sparks into something strong and original.
Conclusion
Brainstorming creative logo ideas is one of the most exciting — and important — parts of the design journey.
By diving into the brand story, letting ideas flow, and combining inspiration thoughtfully, you create logos that are not only beautiful but also deeply connected to the brand’s heart.
At LogoFarmer’s Studio, every project begins with this thoughtful, creative exploration — ensuring that every logo we deliver is built on a strong, original idea.
What’s Next After Brainstorming?
Once you’ve brainstormed a lot of creative logo ideas, the next step is choosing the best one!
Learn how to evaluate and select the strongest concept by reading our guide:
👉 How to Choose the Best Logo Concept After Brainstorming.
