Once your logo design is complete, your designer will send you a package of files. But if you’re not familiar with design formats, those file names (like AI, SVG, EPS, PNG, or PDF) might look confusing. Which one should you use on your website? What’s best for print? Do you really need all of them?
In this post, we’ll break down the most important logo file formats every business should have—and why each one matters.
1. AI (Adobe Illustrator)
What it is: A vector file created in Adobe Illustrator. This is usually your master logo file.
Why it matters:
Scalable to any size without losing quality
Editable by designers
Ideal for professional printing, future edits, and brand applications
Use when: Sharing your logo with a designer or printer for high-resolution or editable use.
2. EPS (Encapsulated PostScript)
What it is: A vector-based file that’s compatible with most design and printing software.
Why it matters:
Scales cleanly at any size
Works across platforms, not just Adobe
Great for embroidery, signs, packaging, and merchandise
Use when: Sending your logo to printers or partners who need flexibility.
3. SVG (Scalable Vector Graphics)
What it is: A lightweight vector format ideal for digital use.
Why it matters:
Loads fast on websites
Stays sharp on all screen sizes (especially for retina displays)
Editable in many online platforms
Use when: Displaying logos online (e.g., websites, apps, dashboards)
4. PDF (Portable Document Format)
What it is: A versatile file that can include vector elements and is easy to view across devices.
Why it matters:
Easy to open and share
Can include both print and web-ready elements
Often used for proofs and brand guideline documents
Use when: Sharing your logo with clients, vendors, or partners for reference or approval.
5. PNG (Portable Network Graphics)
What it is: A high-quality raster file with a transparent background.
Why it matters:
Great for digital use on websites, social media, and presentations
Transparent background makes it easy to place on any color
Not scalable beyond original size without loss of quality
Use when: You need a crisp logo for digital content (with transparency)
6. JPG or JPEG (Joint Photographic Experts Group)
What it is: A compressed raster file with a solid background.
Why it matters:
Small file size for fast loading
Not transparent
Slightly lower quality than PNG
Use when: You need a simple, quick-load version for web or email use where background color isn’t an issue.
Final Thoughts: Keep Your Logo Files Organized
Having the right logo files ensures your branding looks great everywhere—from your Instagram bio to your billboard. A professional designer will usually deliver all of the above formats in a well-organized folder.
At LogoFarmer’s Studio, we make sure every client gets a complete, well-labeled logo package—so you’re never left wondering what to use where.
👉 Need a professional logo with all the right file types? Get started with us today
