You’ve just received your shiny new logo, it looks perfect on your computer screen — but when you print it, the colors look off. Maybe the blue is dull, the black looks gray, or the sharp details seem fuzzy.
This is a common issue for businesses, and the good news is: it’s not your designer’s fault. The difference comes down to how colors work in digital vs. print formats — and with the right approach, you can fix it.
1. Screen vs. Print Color Modes
Digital screens use RGB (Red, Green, Blue) — a light-based color system — while printers use CMYK (Cyan, Magenta, Yellow, Black) — an ink-based system.
Some vibrant RGB colors can’t be replicated exactly in CMYK, which is why your print version might look slightly muted.
Fix: Always request CMYK versions of your logo for print, and RGB versions for digital use.
2. Monitor Calibration
If your monitor isn’t color-calibrated, the colors you see might not be accurate in the first place.
Fix: Use a monitor calibration tool or built-in software to make sure your screen displays colors correctly.
3. Paper Type and Printing Method
Glossy paper can make colors pop, while matte finishes can tone them down. Printing methods (digital vs. offset) also affect how colors appear.
Fix: Ask your printer for a sample proof before committing to a full print run.
4. File Format Matters
Sending a JPG instead of a high-resolution vector file can result in blurry prints.
Fix: Always use vector formats (AI, EPS, PDF) for print — they scale without losing quality.
5. Color Profiles and Pantone Matching
For brand consistency, especially across different printers, use Pantone colors or ICC color profiles.
Fix: Work with your designer to define exact color codes for both print and digital applications.
Conclusion & Next Step
Your logo should look just as good on paper as it does on your website — but achieving that requires using the right file formats, color modes, and printing practices.
At LogoFarmer’s Studio, we deliver logo files optimized for every platform, ensuring your brand looks consistent and professional everywhere.
💡 Want a logo that stays perfect in print and on screen?
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